Research has shown that more and more companies are choosing to utilise digital marketing strategies to improve their bottom line and increase brand recognition among markets.
In 2019, the number of social network users is expected to increase to 2.77 billion from 2.46 billion back in 2017.
The ever-changing landscape of social media has also caused changes with the way businesses, especially small and medium enterprises (SMEs), operate. Small and medium enterprises usually operate on a smaller scale, with the owner or CEO still having direct involvement in managing and running the business.
With sites like Facebook and Instagram offering a high level of reach and scope, most SMEs are taking advantage of various social networks to market and advertise their brand.